1750: since then, nothing has changed, at least until today.
That is, year more year less, the official date of birth of the business card as we know it today. Even Goldoni refers to it in one of his commedies.
Paper, name, title or position, address, from the last century also the telephone number and then the fax number, web site.
In the past few years also the social network contacts.
Everything was working just fine, but sensibility, needs, time, pace and requests are changing and expanding or reducing at a daily rhythm.
Forests that disappears, global warming, trucks full of unused paper direct to the landfill, companies’ frequent and timely turnovers, daily meetings, costs of stalled money, logistics and organization.
Also the business card changes and b&p Card is born, to give a timley answer, practical and efficient to new and old needs.
Maintaing however the most intense and human traditional aspect: the historical hand exchange, the reciprocal recognition between people that meet for the first time.
For a good idea that is born the initial point of observation is fundamental. And working in a worldwide corporation environmental is a unique observatory, as far as use, distribution, exchange and also waste of business cards.
This is how the light bulb that led to the fuondation of b&p Card lit up: experiencing in first person how hundreds of business cards, in one year and for for one and only big company, are created, modified, shared, ordered, printed and sometimes wasted for the occured obsolence of their data, due to transfers, turnovers, promotions, change of address or change of team members.
From the empirical knowledge of the processes to the deep analysis of its economical consequences, logistics and ecological projected in a global view: in 2015, assembled the partner’s group the initial team was formed, the incubator of proposal and ideas was set in motion.
How to considerably better, under all considerable aspects, a secolar practice, using the latest technology available?
The first part of b&p Card history ends with the development of the Applications, in 2016, and the evolution of the technical, legal and financial aspects of the project.
From this point on a different path: the introduction and diffusion of a new daily standard for companies, professionals, businesses and private users.